Store News Archives

Monday, January 30th, 2017

2016 Road Series Awards Night

The 2016 Brooks Road Race Series was once again a success! On Tuesday, February 21st, 2017 we will gather at the store to celebrate the end of a wonderful year of racing. The event will be held from 7-9pm where we plan to provide end of the year awards, finishers’ jackets and vests.

We will also be announcing the winner of the trip to Seattle, Washington with Brooks Running. Read more »

Thursday, December 8th, 2016

Staff Shoe Picks for 2016

Each year it’s exciting to see which brands will come out on top and create the next big trend-setting piece of footwear. This has been a pretty interesting year for shoes with a few big releases, updates and innovations with material use. With our eyes to the future, we got a chance to experience some great new releases in 2016 that prove the future is now. Read more »

Monday, May 23rd, 2016

New Shoes July 2016

July is always a big month for new shoe releases! For shoe geeks like us, there is nothing better than seeing boxes of new product hit the shelves. There are a LOT on this list that we are chomping at the bit to see on your feet!


adidas-ultra-boostAdidas Ultra Boost – So much grip! Over the past few years Adidas has teamed up with Continental (the tire company) to utilize advanced technologies and bring us some of the stickier, more durable outsoles on the road. Read more »

Monday, March 14th, 2016

March 2016 New Shoes

With the turning of the seasons comes quite a few great new shoe updates and brand new releases for the road and the trail. Here is a taste of what we are excited to show you this spring! Read more »

Monday, February 1st, 2016

New Shoes February 2016

Only a day into February and it is already shaping up to be a very exciting month! Not only are we expecting a couple great shoe updates, but we are also bringing in multiple new shoe models. Quite a few brands on the market have been doing great things with their innovation and design teams and we simply couldn’t ignore the progress they’ve made. Read more »

Monday, December 28th, 2015

New Balance Leadville 1210v3 Release Party!

leadville1210v3On the evening of Monday, January 18th at 6:30 PM, New England Running Company, in association with New Balance, will be raffling off one free automatic entry into the 2016 Leadville Trail 100 Run. But you don’t have to be an aspiring ultramarathonner to join in on the fun!

We are excited for the release of New Balance’s newest version of the shoe named after this legendary race, the Leadville 1210v3. Read more »

Monday, December 14th, 2015

Holiday Apparel Callouts

The holiday season is upon us and we are having a 20% off sale on all Apparel and Accessories until the end of 2015! Here are a few pieces on our shelves that really stand out:


Sugoi Zap Jacket – Don’t just be seen; be noticed in this breathable, performance run jacket for day and night workouts. The zap reflectivity that allows for extremely high visibility when struck by artificial light combined with the water repellent fabric makes this a winter season essential. Read more »

Thursday, October 29th, 2015

Items to Check Out for Nov. 1st

Here is a little bit of what you can expect to see in the month of November!


guide everunSaucony Guide 9 – A new cusioning called Everun has been put in for absorbing more impact than ever before and giving a bit of a bouncy feel to the lightweight support shoe. The outsole has also been reconstructed with deeper flex grooves to allow for a more flexible built. Read more »

Friday, October 16th, 2015


socktoberfestFor the month of October, you’ll receive a free pair of Feetures socks with any purchase of Salomon shoes or apparel (exceeding $75)!

Happy Socktober! Read more »

Thursday, June 25th, 2015

Tent Sale!

tent_sale_2013On Saturday and Sunday, July 25th and 26th, we will be hosting a tent sale at the store with dozens of great deals on running shoes and apparel.

The link to the event page is HERE.

Saturday 8:00am – 6:00pm
Sunday 11:00am – 6:00pm

  Read more »

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New England Running Company
43 Enon St, Beverly, MA 01915
Phone: 978-922-8870