Brooks Launch 3

Monday, April 4, 2016

Launch3_coverAfter the 2015 Boston Marathon, the Brooks Launch has become an iconic shoe thanks to the limited edition lobster print. The history of this shoe goes back quite a while though, as it took Brooks years to make an update to the original Launch. Once the company re-committed to the shoe’s production, it has been an impressive offering for those neutral runners looking to run fast or for someone who likes a little more ground feel. In the current 3rd version, we get to enjoy a streamlined look with an even smoother feel.

120081The Brooks Launch 2 was a big update on the original version implementing a seamless mesh upper. Not only from an aesthetic standpoint, but also functionally this made the shoe softer against the foot. In edition 3, Brooks tweaked the placement of the overlays and once again changed the mesh material. This very breathable mesh is a tighter weave than last year making for a more secure fit. As Brooks does so well, the heel and midfoot fit fairly snug and the toebox opens up to provide more toe-splay space. While it is not a wide fit, the fit is a bit generous. We have also seen narrower feet have no problem comfortably locking down the fitted mesh upper allowing this to work for a variety of foot shapes.

The underfoot remains the same as the prior version keeping this shoe most efficient for neutral biomechanics. The Brooks’ BioMoGo DNA midsole material is designed to give you a responsive feel that works best with up-tempo running. Brooks-Launch-3-BlackWhite-Mens-Running-ShoesThe full ground contact allows for heel- and forefoot-strikers alike to feel supreme connection with the ground immediately on impact. The segmented crash pad will help shock attenuation and provide a fluid experience as you transition through your gait cycle.

Thanks to last year’s lobster shoe, the Launch has been getting a ton of attention, and for good reason. This is shoe that has the durability to tolerate everyday miles, preferably faster ones, in addition to feeling quick for longer distances races.

Some similar shoes are the Mizuno Wave Rider, Nike Pegasus, Adidas Boston Boost, New Balance Zante and Hoka Clifton.

New England Running Company
43 Enon St, Beverly, MA 01915
Phone: 978-922-8870